Creating a visual identity for your company in the form of a professional logo or corporate imagery that depicts the culture of your products and services requires thought and quality graphic design.
A graphic design agency will get to work on developing visual communication using illustrations, photography and typography to achieve a look and feel that suits what your company stands for. Graphic design is the visual art of communicating messages through pictures, icons and lettering, and is one of the first elements that a potential customer will encounter as part of their buying cycle, so there is no room for ambiguity or confusion. A leaflet, business card, poster, brochure or online image must convey the right degree of intrigue, professionalism, confidence in ability, along with a clear ‘it does what it says on the tin’ message in order to attract the intended target audience.
A strong visual identity will perfectly match colours, layout, proportions and complementary words. An effective graphic design studio will create attractive imagery that customers will find meaningful and inviting.
Create emotion through graphic design
Finding a designer that understands what you are trying to achieve with your visual communication is important. It takes time to reach the level of brand loyalty and instant recognition that companies and products such as Apple or Coca Cola have achieved, but designing a trustworthy and appealing visual face for your organisation has to start somewhere.
Our graphic designers in Stoke-on-Trent are fully trained and up-to-date with the latest trends in visual communication.
When developing a logo and brand style, a highly qualified designer will advise you on colour palettes and lettering that will help to communicate your objectives. Research will be carried out and various graphic design options will be presented before a final version is created.
We offer a graphic design service available throughout Staffordshire to support businesses and brands in creating the right visual identity to roll out across printed marketing literature and online assets.
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The use of colour, fonts and photography is crucial in attracting the right audience. Your designs need to reflect the desired tone – exciting, reliable, steadfast, young and hip, or traditional and experienced. The symmetry, flow and balance of a design needs to capture customers’ eyes and instantly connect. Too much text can be confusing, an erratic font illegible, and too little colour boring. Great graphic design will attract customers, create interest, promote desire and compel action.