• AJB Reprographics Ltd

4 tricks to get noticed in the real world

Updated: Nov 7, 2018


The world is more digital by the day and online marketing is becoming more accessible to everyone.


However, the importance of being noticed in the real world, in your local area, is not decreasing.


It’s increasing.


Having a local presence is staple for small businesses when it comes to building a loyal and regular customer base.


So here are 4 ways to get your business noticed in the real world


1) Brand everything


In the UK today 1 in 7 people run their own business. That’s 10x the amount that did in 2005


This has therefore led to a lot of competition in many markets. In the UK the average small business has 8 competitors in a 15 mile radius


This has led to an abundance of choice for consumers. They are not going to enquire at every one to decide who to use


They will go to the one that shouts the loudest


So grab your megaphone (metaphorically speaking)


Everything thing your business owns or uses, brand it! Get a company uniform, Put your logo on your company vehicle. Get business cards, put your logo on your stationery


Put a big sign above your door saying “we are {blank} and we are here!”


Don’t whisper, SHOUT!



2) Be the face of your business


Some people may remember your businesses name, logo, colours, slogan etc..


But people are a lot more likely to remember the person behind the business


Embrace it!


You want people to say, “I know who can help you, John from Smith inc.”


People like people more than businesses


To do this, don’t be a stranger


Speak to people and don’t be afraid to become friends with your customers and suppliers.


Personal referrals go a long way in the real world (as opposed to online)


This alone can be the difference that sets you apart from ‘cold’ competitors



3) Be a part of the community


Whether or not you are noticed by the local community or not can make or break your business


They have a lot of influence, and if their go to is your competition, good look persuading them to try your business


How do you do this? Get involved!


Be part of events, as a sponsor, a supplier, an investor/ donator


Getting involved with charities is a great way to do this. Charities do a great job at bringing together the local community for a common cause


But more importantly its for a great cause


Your business will grow whilst you are helping people


You can also do the same with local festivals and activities


These local gatherings have strong ties to the area, you can use this to your advantage



4) Make sure people know what you do and why you’re different


Just branding is not enough to convert leads into customers


Branding is great for getting your company name out in the world for people to see


However for the people who know who you are it is now important to that they know what you do and why they should choose you


How do you do this? It’s simple. You tell them


At every opportunity. Give them a reason to pick your business over a competitors


Whatever separates your business from others, Price, Customer Service, Quality


Tell them, and it will seem like you are repeating yourself, it is important to drill home what you do to convert them into your customer


This is where slogans, banners, and catchphrases come in handy to reiterate why they should pick you



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